In this spot we listen in on a prostate exam focus group. Men have their prostates repeatedly checked with latex exam gloves modeled after the fingers of famous athletes, musicians and superheroes to see if there’s a finger famous enough to get more men tested.

Even though prostate cancer kills 4,000 Canadian men every year, guys don’t like to talk about prostate exams. But they do like to talk about sports, music and movies. So we combined the thing they don’t like to talk about with the things they do because making it easier to talk about prostate cancer just might save their lives.

ANNCR:

Too many men put off getting a prostate exam because they don’t like the thought of a doctor’s finger going into their rectum.

So we recruited a group of men between the ages of 40 and 55 to have their prostates repeatedly checked with a new line of latex exam gloves: The Famous Fingers Collection.

The testing is well underway. Let’s have a listen:

MODERATOR:

So, how does everybody feel about Frankenstein?

PROSTATE CANCER CANADA / FAMOUS FINGERS

RADIO

GUY 1:

I thought it was smooth. Real smooth.

GUY 2:

I like it.

MODERATOR:

Hank Williams

GUY 4:

Feels like it’s all over the place.

GUY 3:

I want to like it.

GUY 2:

Yes for me.

MODERATOR:

Vlad the Impaler

GUY 1:

A little rough.

GUY 2:

Got a lot of presence.

MODERATOR:

Beethoven

GUY 4:

It’s like… ah…

GUY 3:

Gentle?

GUY 4:

Yeah.

MODERATOR:

Babe Ruth

GUY 2:

Thorough. Very thorough.

GUY 1:

I hear that.

GUY 4:

I really like that one.

ANNCR:

As our testing continues, we’d love to know if there’s a finger famous enough to get you checked. See the collection at famous fingers dot ca. It just might save your life.

VO:

A message from Prostate Cancer Canada.