In this spot we listen in on a prostate exam focus group. Men have their prostates repeatedly checked with latex exam gloves modeled after the fingers of famous athletes, musicians and superheroes to see if there’s a finger famous enough to get more men tested.

Even though prostate cancer kills 4,000 Canadian men every year, guys don’t like to talk about prostate exams. But they do like to talk about sports, music and movies. So we combined the thing they don’t like to talk about with the things they do because making it easier to talk about prostate cancer just might save their lives.

PROSTATE CANCER CANADA / FAMOUS FINGERS

PROSTATE EXAM FOCUS GROUP

MODERATOR: Oh hey guys, hey, come on in. Thanks for coming today. If you could all line up for me along the table that would be great.

VO [hushed to match the atmosphere of the room]: Too many men put off getting a prostate exam because they don’t like the thought of a doctor’s finger going into their rectum. So we’re testing the Famous Fingers collection. A line of latex exam gloves modelled after fingers we think men will like. Let’s see how it’s going.

MODERATOR: So how does everybody feel about Frankenstein?

ALL PATIENTS (SFX): Groaning noise

PATIENT 1: Surprisingly sensitive

PATIENT 2: I like it

MODERATOR: Babe Ruth

PATIENT 4: Ah, feels like it’s all over the place

PATIENT 3: I want to like it

PATIENT 2: Yes for me

MODERATOR: Winston Churhill

PATIENT 1: Oh ya, I like that

PATIENT 4: A little sloppy

MODERATOR: Beethoven

PATIENT 2: I love his tunes

MODERATOR: Thor

ALL PATIENTS (SFX): Groaning noise

PATIENT 1: Is that 2 fingers

PATIENT 4: I, I really like that one

VO: As our testing continues, we’d love to hear from you. Is there a finger famous enough to get you tested?

MODERATOR: What were some of your favourite fingers from today?

PATIENT 4: I gotta say it’s probably a 3-way tie between Babe Ruth, Abraham Lincoln and whoever this guy is

MODERATOR: The finger you’re feeling now is Billy the Kid

ALL PATIENTS: (laughter) Ohh, Cool, Obviously, Very Cool

MODERATOR: We thought you’d like that one.

PATIENT 2: I knew it was Billy.

MODERATOR: Does anyone have the courage to try Big Foot?

PATIENT 1: As long as it’s, you know, the hand and not the foot.