Entertainment Lions For Music > Music Content
CZAR, Brussels / ZWANGERE GUY / UNIVERSAL MUSIC / 2019
Overview
Credits
Why is this work relevant for Entertainment Lions for Music?
It's an uncompromised music video for Zwangere Guy (Pregnant Guy): The vid features Hitler, Zwangere Guy watching himself perform, Jesus getting shot, a beer you won't necessarily like to drink, some nastiness in a swinger club and then some more. It's smart, great fun, extremely well-executed, and slightly NSFW in case you've wondered. The directors wanted to confront the viewer with the absurd place where people draw the line. Violence on YouTube is no problem, a nipple is. You be the judge: enjoy at your own risk.
Background
Zwangere Guy is a booming Belgian rapper, known for his straight forward lyrics. For his new album he chose to work with CZAR BE to enforce his music and media attention by some remarkable music videos.
Describe the creative idea
It's an uncompromised music video for Zwangere Guy (Pregnant Guy): The vid features Hitler, Zwangere Guy watching himself perform, Jesus getting shot, a beer you won't necessarily like to drink, some nastiness in a swinger club and then some more. It's smart, great fun, extremely well-executed, and slightly NSFW in case you've wondered. The directors wanted to confront the viewer with the absurd place where people draw the line. Violence on YouTube is no problem, a nipple is. You be the judge: enjoy at your own risk.
Describe the strategy
Zwangere Guy is a booming Belgian rapper, known for his straight forward lyrics. For his new album he chose to work with CZAR BE to enforce his music and media attention by some remarkable music videos.
Describe the execution
The directors wanted to confront the viewer with the absurd place where people draw the line. Violence on YouTube is no problem, a nipple is. As we where not sure the video would be accepted by social media, we had some alternative platforms in mind in case it would be needed. But beyond all expectations there was no banning by Youtube after all. But the content required it to be justly labeled as an +18 video.
Describe the outcome
As we where not sure the video would be accepted by social media, we had some alternative platforms in mind in case it would be needed. But beyond all expectations there was no banning by Youtube after all. But the content required it to be justly labeled as an +18 video. Despite the age restriction, the video got a lot of viewers and especially also a lot of attention by international creative media sites.
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