Film Craft > Film Craft
CZAR, Amsterdam / MASTERCARD / 2018
Overview
Credits
BriefExplanation
The spot is part of the Safety & Security campaign for Mastercard that embarks on an emotional journey of a woman's memories of her father. The story meant to highlight the importance of having your purchase insured against damage, loss, theft, and wrong delivery. The concept behind the film revolves around leaving nothing to chance when creating a perfect moment.
The story starts out with the woman discovering a photo of her younger self together with her father and his car. The viewer is unaware whether the father is still alive, and as the story develops, with the woman restoring her father's car to honor his memory.
Solution
This film itself was shot in Buenos Aires, Argentina. The direction process was aimed to capture the "passing of time" element, an element showcased through a series of side events that happen while the woman is fixing the car, as well as through a classic film aesthetic, where everything seems to dissolve and fade away. It took them three days to finish the whole filming process.
More Entries from Direction in Film Craft
24 items
More Entries from CZAR
21 items