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DRYER

CZAR, Brussels / BNP PARIBAS / 2014

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Overview

BriefExplanation

BNP Paribas Fortis commissioned a series of humorous spots to promote their pension savings schemes to a younger target group. Saving for your pension is not something only old people do, you can start at a younger age and it doesn't mean you have to do embarrassing things to save a little cash for later. Just get a proper pension savings plan: easy and it won't cost you an arm and a leg.

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