Film Craft > Film Craft
CZAR, Brussels / NEW ZEALAND NATIONAL LOTTERY / 2014
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From the slogans, 'Somewhere right now, someone feels like this' and 'Winning Happens', the idea was born to take unsuspecting Auckland locals off the street and convince them to participate in a film shoot. Minutes later they were dressed the part and taken to set, where they became the lead actors of the scene. Then something even cooler happened, they instantly won! The 'street cast' characters and captured reactions are priceless.
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