Film Craft > Production
CZAR, Amsterdam / BOL.COM / 2022
Overview
Credits
Write a short summary of what happens in the film.
This film by Dutch online store bol.com takes a fresh approach to holiday ads by going against the grain of the tear-jerking films we have been seeing for years.
The film promotes bol.com's 'Wish-List-Poster' that helps parents to find that perfect holiday gift for their kids. In the film we follow a young boy, who wants a doll. But when he receives a football instead, he decides to make the best of the situation. He turns the ball into a doll and seems to become best friends with the unwanted gift.
The film first appears to be ‘another one of those’ holiday ads that takes you on an emotional journey. However an unsuspecting and funny twist unfolds when the boy receives the doll he wanted all along and the football becomes a football once again. Showing everyone how important that perfect gift is for a child.
Cultural / Context information for the jury
Sintererklaas (the original Santa Klaus) is a traditional family holiday that is celebrated by most families in the Netherlands and Belgium, between November 1st and December 5th. During that period
More Entries from Direction in Film Craft
24 items
More Entries from CZAR
21 items