Safety Bike Radio is a mobile-synchronized radio activation on which cyclists use a DIY portable radio transmitter to communicate car drivers about their presence, avoiding traffic accidents.

Because car drivers cannot always see the cyclists (due to the blind spot, distractions or even poor illumination), the device overlaps the radio frequency on a 30 meters range, making sure drivers will hear and pay attention to the cyclists on their surroundings.

Connected to an App, the device allows users to choose between preset messages or record their own messages, and even transmit live to alert specific drivers on their proximities.

And the best of all: anyone can create their own Safety Bike Radio, using our common creative instructions and something every cyclist already have: the water bottle.

Safety Bike Radio is the cyclists’ voice in traffic.

Safety Bike Radio is a mobile-synchronized radio activation on which cyclists use a DIY portable radio transmitter to communicate car drivers about their presence, avoiding traffic accidents.

The device overlaps the radio frequency on a 30 meters range, making sure drivers will hear and pay attention to the cyclists on their surroundings.

Connected to the App, the device allows users to choose between preset messages or record their own messages, and even transmit live to alert specific drivers on their proximities.

Through our Creative Commons instructions, anyone can create its own Safety Bike Radio with an Arduino platform, some electronic parts and a squeeze.

It is already functioning in two major Brazilian cities and 98 FM is inviting other radio stations to get on board and help to save lives in traffic.

The long-term outcomes are a more secure traffic - less cyclists ran over by cars - and more 98 FM listeners.

The scalability is one of the strongest points of the project, once it delivers all the Creative Commons instructions to the public, allowing anyone to create its own device. Also, the campaign to mobilize other radio stations is going to take the reach even further.

There is a great relevance for the industry because we are using creativity powered by technology to enhance people's lives with a breakthrough device capable of solving a worldwide modern problem.

The success was immediate. The creative commons instructions have already been downloaded more than 5.000 times and spread throughout multiple media channels.

The investment was only 10 thousand dollars.

This work is relevant for Innovation Lions because besides creating a new technological device that helps to solve a modern problem and save lives, we also gave people the creative commons instructions to create their own devices, democratizing the knowledge and the technology.

Also, it innovates the way we use Radio combined with Mobile to create a new experience.

Another relevant reasons are the unexpected way that people are impacted by this idea and the level of personalization of the radio messages to reduce traffic accidents through a DIY device.

In Brazil, pirate radios are punishable by law. But for the first time a radio station not only allowed people to interfere in its own frequency, but also gave them the tools to do so. And 98FM went even further, inviting all radio stations to participate on this movement to save lives in traffic.

Each day more and more people are riding their bikes instead of cars.

And that’s awesome.

But the streets infrastructure is still far away from a friendly environment for cyclists, resulting in hundreds of traffic accidents involving cars and bikes every month.

98 FM, the young audience's leader radio station, is present in most part of both car drivers and cyclists path.

That's why 98 FM wanted to help better the coexistence between them and reduce traffic accidents, while also gathering new listeners.

The budget was very low: only 10 thousand dollars.