First ever we have changed the way iBeacons and 360 live stream usage by developing a unique technology. To detect people anonymously who show interest to our branch construction we have used iBeacons and we think of targeting them on mobile mediums with 360 live immersive banners. By this creative idea we have created our own big data with ibeacon for brand activation and we aim to make people experience the originals opening event via their smartphones with 360 live streaming banners placed on related mediums.Using iBeacon activation tehcology enabled us to invite thousands of Nisantasi people to our opening party

Up to a week before the opening of the adidas Originals branch, the people passing by the shop were anonymously determined by iBeacons and the 360 live broadcast was made available to these people through 360 mobile banners. adidas Originals, which brought this 360-degree live broadcast only to the targeted audience, used iBeacons strategically positioned around the shops

We have specially developed 360-degree camera and a 360 live mobile banner technology to be able to view the 360 degree live broadcast enabled users to watch the shop live their smartphone phone gyroscope or VR glasses. And for making the broadcast reach millions around 360 degrees media servers were used again with high technology especially designed for 360 degree live broadcast.

iBeacon activated 360 live experience banners media planned to appear on:

9GAG

Celebrity News

last.fm

nme.com

purepeople.com

rockfm.gr

tunein.com

boredpanda.com

womanista.com

TV8

ACUNN

We supported the 360 degree live brosadcast also by Facebook posts and mobile push notifications.

The iBeacon activated 360 mobile live broadcast banners, which lasted for 8 hours, were shown 1 million 863 thousand and 267 times and this live broadcast was watched through the banners by a total of 275 thousand individual unique viewers. The average time the broadcast was watched per person was 1 minute and 42 seconds. Through the iBeacon we have detected that %70 of live broadcast viewers visited the branch in a week. In just 8 hours branch generated 50.000$ revenue.

We know that our target audience main medium is mobile. We have built our strategy on mobile. adidas originals target audience is also called as “influencers” that they get all new and cool things first so any traditional communication won’t work on the target audience. By keeping that in our minds we have built something first ever, something they never experience before.

We have invited thousands of them to our live opening party through our 360 immersive live banners. For targeting exact right people we have used iBeacons a week before the opening to create our own big data and activate people by using it.

adidas Originals was launching its first branch in Turkey at Nisantasi.

It was very important to carry the adidas originals culture. From selected location to communication, everything must be inline with global originals culture. Branch was located at Nisantasi which is the heart of street fashion and luxury. From weeks ago before the launch, people begin to get curious about original brand construction at the heart of the Nisantasi

They were happy that originals brand is coming to their streets. Our objective was to invite thousands of people to the public opening party who passed through our branch construction and get curious about the branch. Unfortunately it was not possible to set up a time and place for thousands of Nisantasi people at the branch. At that point we inspired from immersive

technologies and take it to the next level to invite and experience originals public opening party for thousands.