The objective is to promote xDrive, an intelligent and dynamic all-wheel drive system from BMW.The user discovers the complete technology through a next generation experience. He follows a road which goes through different weather conditions at several stops. Each stop enables him to view videos to learn more about this system and test it through interactive modules. Two kinds of navigation are available: he can view the whole process or use the menu to go directly to a particular step. The main theme is represented by a 3D sequence composed of four wheels which progress in a virtual universe.