Safety Bike Radio is a mobile-synchronized radio activation on which cyclists use a DIY portable radio transmitter to communicate car drivers about their presence, avoiding traffic accidents.

Because car drivers cannot always see the cyclists (due to the blind spot, distractions or even poor illumination), the device overlaps the radio frequency on a 30 meters range, making sure drivers will hear and pay attention to the cyclists on their surroundings.

Connected to an App, the device allows users to choose between preset messages or record their own messages, and even transmit live to alert specific drivers on their proximities.

And the best of all: anyone can create their own Safety Bike Radio, using our common creative instructions and something every cyclist already have: the water bottle.

Safety Bike Radio is the cyclists’ voice in traffic.

First of all, we needed to build a portable radio transmitter to interfere in the radio frequency, and guarantee it wouldn't be active outside the 30 meters range.

The second step was to design the App and work on its features, synchronizing it with the device and allowing people to personalize their own communication.

After that, we produced 50 prototypes and distributed them to different people between our target audience.

Then we released the creative commons instructions for people to create their own Safety Bike Radios.

In less than 3 months, everything was ready and we launched the idea.

The Safety Bike Radio creative commons instructions have already been downloaded more than 5.000 times.

It had such a nice response that people from all over the country are getting in touch, downloading the instructions and sending us compliments along with pictures of their own portable radios.

The traffic gained more security and 98 FM more listeners.

The number of accidents involving cars and bikes is huge in Brazil, but happily, the 98 FM number of listeners is also big.

Our target audience goes through all ages and social classes, from professional to amateur cyclists, from people who commute to work everyday on their bikes to people who use their bikes as leisure on weekends.

Mobile plays a big role on the activation, once it allows not only the use, but also the personalization of the messages.

People can even use the synchronized App to transmit live messages, in case they want to alert a specific driver on a specific situation.

The proximity-controlled transmission impacts only the drivers who are on a 30 meters range, enhancing the targets hit and avoiding annoying messages to people who are not on our communication scope.

In Brazil, each day more and more people are riding their bikes instead of cars.

And that’s awesome.

But the streets infrastructure is still far away from a friendly environment for cyclists, resulting in hundreds of traffic accidents involving cars and bikes every month.

98 FM, the young audience's leader radio station, is present in most part of both car drivers and cyclists path.

That's why 98 FM wanted to help better the coexistence between them and reduce traffic accidents, while also gathering new listeners.