Film > Viral Film

BOYS REACT TO TAMPONS

ISOBAR, Courbevoie / NETT / 2018

Awards:

Shortlisted Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

Young boys between 13 and 14 years old came for a casting call. Surprisingly they are facing a box of Nett tampons and were asked to manipulate and tell what they know about them.

We witness, for some of them, a genuine discovery as they assume that they have a space rocket or a firecracker in their hand.

The video closes on a message "WE ALL WENT THROUGH THIS ONE DAY OR ANOTHER" dedicated for the real audience : teenage girls.

A last message invite those young girls to ask their questions without taboo on a snapchat account created for the occasion.

EntrySummary

In Western countries, ignorance and taboos concerning first periods are still strong among teenage girls. It can lead to a lack of information that can cause Toxic Shock Syndrome.

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