Innovation > Innovation

AIZOME ULTRA™ – AN INNOVATIVE METHOD TO CREATE TEXTILES WITH LASTING HEALTH BENEFITS.

SERVICEPLAN, Munchen / AIZOME / 2023

Awards:

Grand Prix Eurobest
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Overview

Credits

Overview

Why is this work relevant for Innovation?

While the textile and fashion industries are invested in innovations that reduce or neutralise harm, there is need for a new outlook: AIZOME ULTRA™ is a simple innovation that modernises traditional Japanese plant-based dyeing with ultrasound and ensures that every step of the process is transparent and even beneficial.

The medicinal plants used transfer their unique benefits deep into the textiles, and keep the wastewater free from toxic chemicals – reused in the irrigation of the same plants. Thus, creating a valuable and sustainable loop.

Background

The 1500+ synthetic chemicals still used in textile dyeing harm workers, wearers and the environment. While the industry slowly commits to change, a sea of confusing sustainability claims and greenwashing prevails.

Plants have long been used in dyeing, but without binding chemicals, their color and health benefits fade quickly. This makes it unsuitable for mass production.

Please provide any cultural context that would help the jury understand any cultural, national or regional nuances applicable to this work e.g. local legislation, cultural norms, a national holiday or religious festival that may have a particular meaning.

AIZOME is a Japanese-German startup, named for the millenia-old Japanese plant-based dyeing method “aizome” that made use of water and natural indigo. Revered for its wound-healing properties in Samurai armor. Today, only five aizome masters remain in Tokushima, Japan.

The reinvention of a Japanese tradition was seen as unique and refreshing among the Japanese people, which resulted in a significant coverage from several Japanese media outlets. Since the decline of traditional aizome in the last few decades due to the rise of fast fashion, AIZOME ULTRA has been perceived as a hopeful comeback within the industry.

Describe the idea

AIZOME ULTRA™ is a patented, ultrasound dyeing method that begins with only water, medicinal plants, and cotton. Creating textiles that have lasting color and health benefits – the process is simple, scalable, and sustainable.

Instead of synthetic chemicals it uses a physical trick: ultrasound sets plant particles in motion at a custom frequency of 52.5kHz underwater, binding them to the fiber permanently. And with them, their color and health benefits.

What were the key dates in the development process?

2015 – Michel May and Misa Muto began to explore the potential of chemical-free dyeing.

2016 – AIZOME ULTRA™ is patented as only ultrasound-based dyeing method with scientifically proven health benefits.

2017 – AIZOME is founded by Misa Muto and Michel May in Germany.

2019 – The first commercial AIZOME fabric dyed with Indigofera is released.

2020 – Partnerships within the healthcare sector are secured.

2021 – Three additional colors are introduced: Sumac Grey, Rubia Rose, and Deep Indigo.

2023 – Partnerships with fashion and hospitality companies; rolling out new products. Received approval from the U.S. Food and Drug Administration confirming medicinal value.

Describe the innovation / technology

AIZOME ULTRA™ modernizes traditional Japanese plant-based dyeing.

The process begins with only natural ingredients: Certified organic cotton fiber, medicinal plant particles and water.

While the ingredients are soaking in the dyeing tank, ultrasound is applied at the custom frequency of precisely 52.5kHz. This creates a phenomenon known as cavitation, observed as many tiny bubbles of vacuum (diameter < 0.1mm). The rapid formation and collapse of these bubbles accelerates the particles in the mixture, permanently binding the plant particles to the fiber.

The freshly dyed cotton fiber can then be woven into any textile, all while maintain each plant’s vibrant color and medicinal health benefits.

The actual dyeing process takes between 60-90 minutes, with repeated sonification. As a whole, monitoring 100% organic quality from farm to finish, manufacturing can take about one year.

Describe the expectations / outcome

AIZOME ULTRA™ is simple, scalable, and sustainable.

While eliminating chemicals in the process, AIZOME ULTRA™ now gives wearables healing properties: bedsheets that help heal wounds, t-shirts that can soothe and reduce stress or underwear that can ease menstrual pain.

AIZOME ULTRA™ is patented and recognized by several renowned international organizations and institutions such as the University of Cambridge. It is also recognized by the National Eczema Association as an innovation that improves the quality of life for people with sensitive skin.

Over 3,000 tons of fabric have been produced, benefiting 2.4 million people. To date, AIZOME has received substantial investments and media attention across the globe.

Partnerships with healthcare institutions, fashion brands, as well as cosmetics producers are underway and will be announced publicly later this year.

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