Design > Corporate or Brand Identity

ART RESTORATION

OGILVY & MATHER INDIA, Mumbai / NALINI PRABHAKAR / 2009

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

BriefExplanation

The field of art restoration is a relatively new one for India. Few people are aware of its scope, which is why the client's visiting card had to be self-explanatory of her work - restoring art to its original glory.

ClientBriefOrObjective

India has recently awakened to restoring heritage structures in an attempt to preserve its rich culture. The client, Nalini Prabhakar's work is not just highly specialized, but fascinating as well.

Effectiveness

This unique visiting card greatly increased the clients visibility and standing as an Art Restorer. She noted a noticeable increase in inquiries from private art collectors as well as government institutions.

Execution

The best way to talk about art restoration was to show art being restored. A demonstration of the same was the simplest and most interesting way of giving people a first experience of the work, also different art styles in India added a lot to the design.

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