Design > Graphic Design & Design Crafts

SAVE CALLIGRAPHY

OGILVY & MATHER INDIA, Gurgaon / QALAMKARI CREATIVE CALLIGRAPHY TRUST / 2013

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

BriefExplanation

Our tasks were a) to sensitize the art fraternity and enthusiasts that calligraphy is on the verge of extinction b) To invite people to Qalam Aatma Calligraphy Festival.

ClientBriefOrObjective

Qalamkaari Creative Calligraphy Trust works for the revival of calligraphy. They organise international calligraphy exhibitions and conduct workshops to create awareness about this dying art form.

The brief was to create excitement about calligraphy among contemporary art enthusiasts.

Implementation

The creative rendition draws an analogy between endangered animals and calligraphy. We used popular couplets in three different languages: Malayalam, Urdu and Oriya. The couplets were in praise of the respective scripts.

Outcome

The exhibition and workshops were a big success. 21 artists exhibited their work in 15 different languages. The turnout at the workshops was really good. There were more than 25-30 participants for every workshop. Media and the art fraternity also came in support of the cause.

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