‘Sport is our sport’ centres around a raucous debate about ‘what is Australia’s national sport?’ It’s a grand slam of an argument that springs between different sports and punters. From soccer to cane toad racing to the bingo table, showing the versatility of what TAB has to offer. The comedic spot captures Australian’s from all walks of life arguing about what is the true answer…

The director crafted a grand slam of an argument that pings between different sports, spiralling out of control with the fervour of fans and athletes, until, finally, the ‘Australian Research Centre’ settles it once and for all. He brings an epic cinematic feast to the most parochial of debates - what is Australia’s national sport?

In order to articulate the breadth of sports required with limited screen time and resources, the director introduced the top down sequence, solving the challenge in a creative way that added visual intrigue whilst still keeping a narrative arc across the whole film. He set another sequence in a desert void, as an original, metaphorical depiction of how the debate about sport rages across the entirety of Australia. These decisions allowed for more screen time to be spent on storytelling, characters and drama whilst still conveying the diversity of sports required.