60 years ago the first New Zealand made Volkswagen rolled off the line in Otahuhu, Auckland. Over those 60 years, loads of Kiwis have taken photos, film and video of them in and around their beloved Volkswagens.

To celebrate 60 years we asked kiwis to help us make a commemorative film, from their own footage. We reignited a latent love for the brand as we received over 18 hours of footage and hundreds of photos that we edited down into a 196 shot, 60 second celebration. All thanks to The People’s Film, of the People’s Car, made by the people.

To celebrate its 60th anniversary in the New Zealand market, VW created this crowd sourced ad called The People’s Film. The ad highlights the brand’s local history from a factory in Auckland, in 1954. VW asked Kiwis to submit content of different models from the ‘50s to today. The aim of the ad was to become closer to Kiwis and to show that the car has played a great part in the country’s history.