In a medium in which every second counts every small decision creates a massive reaction... The idea was to create a trailer which expresses this through a metafictional dramatic representation of what writing, directing and producing a short film is about. The idea came from the multitude of real conversations you would have with writers, directors, producers and critics when making your short film and all the battles you go through to get it done.

The St Kilda Film Festival being amongst Australia’s select few accredited short film festivals by the Academy Awards, needed to arrive on stage with some Hollywood glamour. So with an all star cast and Hollywood Director, Patrick Hughes, Every Second Counts' mission was to make the small decisions of making a short film into an epic and high-pressured situation that empathises with the struggles of filmmakers.