Film Craft > Film Craft
FINCH, Sydney / NZ TRANSPORT AGENCY / 2018
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Overview
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BriefExplanation
In NZTA’s ‘Rat’s Tale’, we follow our bonafide hero through a series of his wildest adventures and ultimately land with him at his decision not to drive home after drinking one night. The spot sets about grabbing an audience of adrenaline loving bogans by the nuts and revelling in the thrill seeker life by showing just what you might be missing out on if you drink and drive.
Relevancy
A tight post schedule meant an intuitive and organic edit approach that included improvising the narrative based on certain story requirements. This dictated a more instinctive and reactionary editorial process not limited by preconception.
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