For Western Sydney University, the Region, Alumni and Students, there exists an unlimited world of opportunity. A world without boundaries, full of endless possibilities. Unlimited celebrates the amazing, untold Western Sydney University Alumni stories by chronicling their rise and rise to successful lives and careers. They are stories of unlocking human potential - triumph against the odds; winning when the mainstream says it’s impossible; victory that is sweeter because it’s tougher to achieve. And they are real.

From a child soldier in the Sudanese Civil war to becoming a leading member of the Sudanese community and refugee lawyer in the suburbs of Western Sydney, Deng Adut's story is a phenomenal achievement of one man's dedication to helping others less fortunate in the face of great adversity.

In Australia, University marketing is entering a revolution. With disruption engulfing all aspects of life and business, some of the country's oldest institutions are now in the firing line and there's a groundswell of change.

Over the past 40 years, universities have shifted from being institutions attended only by the elite, to being free, to then being supported by a government loan scheme. This represents a vast change in business models for organisations that have traditionally traded on their heritage.

Today there is growing pressure on institutions to be on the cutting edge with a constrained commercial model, and many competitors will turn to marketing as the way to innovate their way forward, attract new students and modernise their reputations.