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HOLIDAY HOLOGRAM

FINCH, Sydney / BROWN FORMAN / 2015

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After a global search in October 2014, Jack Daniel's found 3 sets of drinkers to reconnect - a sister and brother living in Sydney and Vancouver respectively, parents from Melbourne whose son has been living in Oslo for 12 years and a couple of besties in Broome and Berlin who hadn't seen each other for 4 years.

Those who were overseas were then beamed into a Sydney bar through cutting edge holographic technology to chat with their loved ones.

Following this, the holograms switched off and the people suddenly appeared in the flesh in the bar to reunite with their family members and friends.

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