Australian brand ‘Ice Break Extra-Shot Iced Coffee’ doesn’t just have one coffee shot, but three coffee shots. That’s quite a coffee hit. In fact, it’s the strongest Iced-coffee on the market. Ice Break Extra-shot helps their target, males 18-24 years old, start their working day strong. In this ad, we demonstrate these ‘big start’ properties with super-fast-talking, word-remembering, ad voice-over ‘disclaimer guy’ Barry Dickenson who tells us what his working day entails and how Ice Break Extra Shot helps him from the start. He for one needs Ice Break Extra-Shot the most.

1. Barry the disclaimer guy.

Product: Icebreak Extra shot Iced Coffee

Length: 1X30 seconds

Title: Barry the disclaimer guy

Barry: Hi there. I’m Barry Dickenson, voice over artist specializing in disclaimers at the end of ads. You know, anything from car insurance ads, general insurance ads, telco ads, any ad that doesn’t have enough time to explain in the thirty seconds of the ad the hidden details of that ad. You may remember me for coining phrases such as ‘VIC permit number 3565’ and ‘please remember to gamble responsibly’. So when I need to sprout phrases like ‘price based on European model government and statutory charges may apply, I need the seriously strong ice coffee start to the day that comes from Ice Break Extra Shot Iced Coffee. Terms and conditions don’t apply to what I’m saying right now and is in no way a disclaimer even though I’m talking extra fast, that’s just how I am after an Ice Break Extra Shot, seriously strong Iced Coffee…

VO: Need to start your day strong? Bring it on with an Ice Break Extra Shot Iced Coffee.