Australian brand ‘Ice Break Extra-Shot Iced Coffee’ doesn’t just have one coffee shot, but three coffee shots. That’s quite a coffee hit. In fact, it’s the strongest Iced-coffee on the market. Ice Break Extra-shot helps their target, males 18-24 years old, start their working day strong. In this ad, we demonstrate these ‘big start’ properties with Eddie Brice, ‘Professional Race Caller’ who tells us what his working day entails and how Ice Break Extra Shot helps him from the start. When the heat is on, he needs to be more alert and more linguistically agile than the average guy.

Eddie the Race Caller

Product: Icebreak Extra shot Iced Coffee

Length: 1X30 seconds

Title: Eddie the professional race caller

Eddie: Morning. I’m Eddie Brice, professional race caller. The big start to the day that gets me… off and racing is Ice Break Extra Shot Iced Coffee. As my call rounds turn one I can’t afford to drop off to the rear. With one-hundred to go it can be neck and neck whether I’m about to lose my train of thought and get muddled with Mandalay, Martian Miss and Malcom in the Middle. My great race calls are hot on the heels of my big start, with fifty to go making a late run heading for home is my fast mouth trying to keep up with my train of thought getting me past the post it has to be… Ice Break Extra Shot Iced Coffee…

VO: Need to start your day strong? Bring it on with an

Ice Break Extra Shot Iced Coffee.