Social and Influencer > Websites & Microsites

MIXIONARY.COM

THE MONKEYS, Sydney / DIAGEO / 2013

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Overview

BriefExplanation

We were briefed by Diageo to develop an online home for cocktails and mixed drinks for their premium spirit brands. The solution was to develop a website with the aim of becoming the authority in mixed drinks and cocktails. We created the Mixionary brand and its website mixionary.com - an online destination that breaks down the mystique around mixed drinks and cocktails. Every conceivable ingredient and step was assigned a simple icon that took people through each step of the cocktail recipes.an

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