Yellowglen is one of Australia’s oldest sparkling wine brands. But recently the brand and its drinkers were starting to show their age.

Younger people needed a reason to rediscover Yellowglen. So we introduced them to The House of Sparkling. Using mobile, tablet, desktop and film we unveiled the first room of the house and invited people to own a piece of The House of Sparkling in the form of a gem from a chandelier suspended in the house.

Visitors to the House of Sparkling spent more than 3 minutes interacting with the site.