Australian brand ‘Ice Break Extra-Shot Iced Coffee’ doesn’t just have one coffee shot, but three coffee shots. That’s quite a hit. In fact, it’s the strongest Iced-coffee on the market. Ice Break Extra-shot helps their target, males 18-24 years old, start their working day strong. In this ad, we demonstrate these ‘big start’ properties with fast-calling, number-remembering ‘Professional Auctioneer’ Travis Day who tells us what his working day entails and how Ice Break Extra Shot helps him from the start. After all, he need to start the day stronger than most.

Travis the Auctioneer

Product: Icebreak Extra shot Iced Coffee

Length: 1X30 seconds

Title: Travis the Auctioneer

Travis Hello my name is Travis Day professional auctioneer. Every day I sell stuff, lots of stuff, going for a song to that man on my left or the lady at the back with the big hair thank-you-very-much. Which means I have to be on my toes, toes, toes looking for that next bid spotting the difference between a man scratching his itchy nose or making a serious bid because it could turn out to be a one-hundred-thousand-dollar itch. Two-hundred-thousand-dollar scratch sir on my left. Two, two, two. Sometimes I speak so fast it sounds like ‘humadehumadehumadehuma’. So when I need a big start to the day the hit that gets me going is an Ice Break Extra Shot seriously strong ice coffee. Going once? The fat lady is just warming up. Going twice? Yibidayibidayibidayibida. Last call? Have I sold you the big start properties of Ice Break Extra Shot ice coffee? Sold…

VO: Need to start your day strong? Bring it on with an Ice Break Extra Shot Iced Coffee.