We open on a supermarket. It’s like every other supermarket except for one thing. All of the shoppers and employees are bears.

We see bears shopping in the produce section. Bears in the fish section. And, of course, bears in the honey section.

Then a super reads, “If this is your definition of a ‘Bear Market,’ maybe trading’s not for you.”

Trading stocks isn’t for everyone. It can be confusing, time consuming and risky. And even though E*TRADE offers lots of ways to put your money to work—everything from retirement plans to savings accounts—people think it’s just a trading platform. So, we created a campaign to test viewers on their trading knowledge. If they didn’t pass our test, well, they’d make a terrible trader. But that’s ok, because E*TRADE has plenty of other options for them.