A high-end auction house—the type of place where priceless works of art are sold for millions of dollars—becomes a place where wealthy collectors gather to bid on snack dips. A super reads, “If this is your definition of ‘Buying the Dips,” maybe trading’s not for you.”

Trading stocks isn’t for everyone. It can be confusing, time consuming and risky. And even though E*TRADE offers lots of ways to put your money to work—everything from retirement plans to savings accounts—people think it’s just a trading platform. So, we created a campaign to test viewers on their trading knowledge. If they didn’t pass our test, well, they’d make a terrible trader. But that’s ok, because E*TRADE has plenty of other options for them.