Film Craft > Film Craft
SHELL BRANDS INTERNATIONAL, Baar / SHELL / 2017
Overview
Credits
BriefExplanation
6 international artists are performing the Best Day of My Life song while showcasing different and innovative bright energy solutions: kinetic tiles using footsteps to power lights, turning coffee grounds into burnable fuel logs, collecting cooking oil and turning it into biofuel, use the wind from traffic to produce electricity, a lamp that is lit using the weight of a bag of rocks, solar panels. All this with the objective to send the message about the the world's need of new ways to harness and generate power and the importance of everyone's collaboration to make it happen and this way #makethefuturetogether.
ClientBriefOrObjective
When tasked with creating a music video that could encompass multiple performers and multiple clean energy initiatives, we quickly understood that the video had to be modular; it needed to function in a way where elements could be added or subtracted. We created a stack of isometric 3D cubes, which would connect together as puzzle pieces. It could be built in an infinite amount of ways, which was perfect for an interactive design. With so many moving pieces in this video, it needed to feel cohesive and not too chaotic. We were able to successfully create something with a minimal aesthetic that could still illustrate the function of the energy initiatives.
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