Pavegen turns people’s energy from movement to electrical energy.

How? By developing flooring technology that turns kinetic energy from footsteps into electricity. And then, taking this to places where it could help to meet people’s needs.

This technology enables people to directly engage with clean energy, to increase their understanding of sustainability issues, and also to move more.

We built a 200-tile football pitch in the Morro da Mineira favela, in Rio de Janeiro, Brazil. As children played, the energy they generated was stored in batteries to help power the pitch floodlights after sunset. We then repeated the experience in Lagos, Nigeria and this was featured in Akon’s “Tell Me We’re OK” music video. And we showcased our technology in Shell's Make the Future Festival in London.

The projects received media coverage in over 20 countries and were supported by Brazilian football legend, Pelé and world-famous singer Akon. The story has received over 100 million impressions and an increase of 500% positive content engagement for Shell.

Pavegen has the potential to mark the direction towards change and solve future energy problems in the world. Not only is it inspiring, it is already demonstrating how work can be done.

For the #makethefuture project, Pavegen worked with Shell on projects to inspire underserved communities through sport and bright ideas on energy.

By 2050, the world will need double its current amount of energy supply.

We need to promote and power clean and better energy ideas.

And we need to do it together.

From climate change to rapidly expanding cities, we face complex environmental and social challenges. Our technology enables people to directly engage with clean energy, to increase their understanding of sustainability issues, and to connect purposefully with ideas and brands.

Cities are growing at a rate of 1.5 million people every week and by 2025, up to 40 cities will have a population greater than 10 million. Our technology connects and empowers communities across the globe, through the simple mechanic of footfall.

The average person takes three to four thousand steps a day but leading health organisations recommend 10,000. Our technology encourages people to be more active and rewards them for their effort.