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Powered by the lift of a weight, GravityLight is an innovative device that provides instant, limitless light. It takes seconds to lift the weight – a bag of rocks or sand – and provides 20 minutes of light on each decent. With no need for batteries, charging or the sun, GravityLight provides a universal, year-round solution. GravityLight has no running costs and pays for itself within four months of replacing a kerosene lamp. This alleviates a significant financial burden and frees up money to be spent on other important costs, such as school uniforms or investing in family enterprises.

GravityLight has no running costs and pays for itself within four months of replacing a kerosene lamp. This alleviates a significant financial burden and frees up money to be spent on other important costs, such as school uniforms or investing in family enterprises.

Nigerian singer Yemi Alade, who was one of six international music artists who helped launch the #makethefuture energy relay in Brazil in September, and featured in a music video called Best Day of My Life, accompanied us on a tour of Kenya, meeting with beneficiaries of GravityLight, and also visited the Daraja Academy – which provides education to Kenyan girls who cannot afford school fees – to highlight how GravityLight will enable pupils in the country to study into the night. Film maker Kylie Flavell also joined our 50 Night Tour as part of her documentary series. Thousands of people supported us on Facebook, Instagram and YouTube.

Film maker Kylie Flavell also joined our 50 Night Tour as part of her documentary series.

Thousands of people supported us on Facebook, Instagram and YouTube.

We covered 3,000 km

Reached 31,550 people face-to-face

Got 16,340 Trailer Engagements

And 2,674 Pre-registration sign-ups

According to roadshow research (Comic Relief and DOEN Foundation), 99% of kerosene users would not use kerosene if they had a GravityLight.

Daily Dispatch Content (over 50 nights)

Facebook: 327,115 VIEWS WITH NO PAID

• 8,600 Post Likes & Reactions

• 1,300 Post Shares

• 3M Post reach

Instagram

• 1,500 AVG. VIEWS

In terms of PR,

- 61 pieces of earned coverage

- 356m+ people reached through earned media to date

- 6 journalists attended GravityLight launch events

- 86.2% of coverage includes spokesperson quote

50 nights in Kenya is an experiential roadshow launching GravityLight to off-grid communities across Kenya featuring a bespoke structure, musical performances and storytelling under Gravity Light, immersing people in the product.

Shell and GravityLight have combined forces to demonstrate the benefits of the GravityLight to people across Kenya through a 50 night tour across the country. The tour ran for 50 nights to enable Shell and GravityLight to reach as many people and places as possible across the breadth of the country. The tour provided an opportunity to showcase the light and enable potential customers to experience first-hand the advantages of GravityLight versus kerosene lamps.

By 2050, the world will need double its current energy supply. We need to promote and power clean and better energy ideas. And we need to do it together. Over 1.1 billion people in the world have no access to electricity and millions more have an unreliable supply. Instead they reply on kerosene lamps to light their homes, meaning that over 2 billion people rely on carbon fuels like kerosene. Using these lamps is extremely dangerous and expensive, consuming up to 30% of income amongst the world’s poorest populations. They also have extensive health and environmental drawbacks, collectively contributing 3% of the world’s CO2 emissions and causing health issues such as eye infections, skin burns, and respiratory diseases. The GravityLight Foundation, supported by Shell, aims to tackle this energy poverty through good design, replacing kerosene lamps with a renewable energy source that generates power from gravity.