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Shell and GravityLight have combined forces to demonstrate the benefits of the GravityLight to people across Kenya through a 50 night tour across the country. The tour ran for 50 nights to enable Shell and GravityLight to reach as many people and places as possible across the breadth of the country. The tour provided an opportunity to showcase the light and enable potential customers to experience first-hand the advantages of GravityLight versus kerosene lamps.

We hosted top-tier Nigerian and Kenyan journalists – invited by Shell Nigeria and Vivo Energy – in a two-day media programme within the 50 Night Tour, offering a bespoke experience that brings to life GravityLight’s product benefits and Shell’s support for innovations that will develop more and cleaner energy solutions. The tour included an opening of a GravityLight powered Community centre, a tour of Daraja Academy for girls to provide them with GravityLights and spread the message to their communities, and meet some of the famalies benefitting for GravityLight.

The tour included an opening of a GravityLight powered Community centre, a tour of Daraja Academy for girls to provide them with GravityLights and spread the message to their communities, and meet some of the famalies benefitting for GravityLight.

We covered 3,000 km

Reached 31,550 people face-to-face

Got 16,340 Trailer Engagements

And 2,674 Pre-registration sign-ups

According to roadshow research (Comic Relief and DOEN Foundation), 99% of kerosene users would not use kerosene if they had a GravityLight.

Daily Dispatch Content (over 50 nights)

Facebook: 327,115 VIEWS WITH NO PAID

• 8,600 Post Likes & Reactions

• 1,300 Post Shares

• 3M Post reach

Instagram

• 1,500 AVG. VIEWS

PR results:

- 61 pieces of earned coverage

- 356m+ people reached through earned media to date

- 6 journalists attended GravityLight launch events

- 86.2% of coverage includes spokesperson quote

50 nights in Kenya is an experiential roadshow launching GravityLight to off-grid communities across Kenya featuring a bespoke structure, musical performances and storytelling under Gravity Light, immersing people in the product and amplified through a powerful PR strategy

We used the 50 Night Tour to demonstrate #makethefuture in action, showing how a bright energy idea with the support of Shell is benefitting communities in Kenya. We maximised the remaining contracted time with #makethefuture ambassador Yemi Alade for a series of media activities, which are designed to bring to life rich human stories generated from the 50 Night Tour. We circled the #makethefuture story back to Nigeria, by celebrating the first anniversary of the launch of Africa’s first human powered football pitch with a local media roundtable with Yemi Alade.

By 2050, the world will need double its current energy supply. We need to promote and power clean and better energy ideas. And we need to do it together. Over 1.1 billion people in the world have no access to electricity and millions more have an unreliable supply. Instead they reply on kerosene lamps to light their homes, meaning that over 2 billion people rely on carbon fuels like kerosene. Using these lamps is extremely dangerous and expensive, consuming up to 30% of income amongst the world’s poorest populations. They also have extensive health and environmental drawbacks, collectively contributing 3% of the world’s CO2 emissions and causing health issues such as eye infections, skin burns, and respiratory diseases. The GravityLight Foundation, supported by Shell, aims to tackle this energy poverty through good design, replacing kerosene lamps with a renewable energy source that generates power from gravity.