Film Craft > Film Craft
SHELL BRANDS INTERNATIONAL, Baar / SHELL / 2017
Overview
Credits
BriefExplanation
6 international artists are performing the Best Day of My Life song while showcasing different and innovative bright energy solutions: kinetic tiles using footsteps to power lights, turning coffee grounds into burnable fuel logs, collecting cooking oil and turning it into biofuel, use the wind from traffic to produce electricity, a lamp that is lit using the weight of a bag of rocks, solar panels. All this with the objective to send the message about the the world's need of new ways to harness and generate power and the importance of everyone's collaboration to make it happen and this way #makethefuturetogether.
EntrySummary
When tasked with creating a music video that could encompass multiple performers and multiple clean energy initiatives, we quickly understood that the video had to be modular; it needed to function in a way where elements could be added or subtracted. The idea of a video wall, a grid of short looping clips, would be perfect as an interactive video piece. This would enable users to turn on and off each element of the song. Incorporating the energy initiatives as the driving engine that creates the song, allowed users to explore many permutations of the music while they engage with these cutting edge energy solutions. The isometric view lent itself to an interesting design structure that could be built up or down as we please. We were able to create this lofty idea with a multitude of moving pieces into something that was both visually appealing and functional.
More Entries from SHELL BRANDS INTERNATIONAL
24 items