We invited everyone to #makethefuture together. And we did it by sparking the power of collaboration on making cleaner and better energy solutions.

How? By powering current efforts from energy startups, gathering with students, calling out artists and celebrities, actively participating in communities in need and inviting everyone to join us on making their part in the future of energy.

We partnered with various energy startups:

Pavegen generates energy from footsteps. We built a football pitch in Lagos, Nigeria (featured by Akon in his TellMeWe'reOK videoclip) that is lit by the player's kinetic energy.

GravityLight turns the weight of a bag of rocks into 20 minutes of light. We spent 50 nights in Kenya replacing dangerous kerosene lamps with clean and sustainable alternative.

Capture Mobility turns the wind from traffic into electricity.

MotionECO turns used cooking oil into biofuels.

And bio-bean collects waste coffee grounds and generates energy to heat entire buildings.

We also partnered with music artists from around the world such as Pixie Lott, Luan Santana, Tan WeiWei, Jennifer Hudson and Yemi Alade and created a powerful music video: Best Day Of My Life; in which we showcased all the energy ideas.

Across all the year, we made consistent and relevant brand actions on spreading energy-related conversations.

We created more than 350 unique pieces of content

And had more than 535 earned media pieces coverage.

The Best Day Of My Life video had 816 overall video views, becoming the Most viewed viral campaign in 2016.

It had 52k social mentions and positive feeling towards the brand.

Shell’s Make the Future is more than just a campaign. It's a demonstration that through collaboration we can achieve great things and help power the world with cleaner energy solutions. We had created music videos, more than 350 pieces of content, direct experiences, events, partnerships with artists, celebrities and media channels, supported innovation technologies and product design, some of them being significantly relevant to the environment and people’s health.

First, we went on a search for startups that were currently working on clean energy solutions. We partnered with them and backed them with economic, communication and technology resources.

Meanwhile, we launched callings for students and energy enthusiasts to join us on bringing ideas for the future of energy, and we also supported their efforts.

Also, we partnered with celebrities and artists that were committed to making the world a better place.

Once we had connected all the dots, we started powering this bright energy ideas by creating relevant actions, content and experiences; on which we sparked change and invited everyone to participate.

By 2050, the world will need double its current amount of energy supply.

And for most people, the discussions around the future of energy are difficult to engage with because it’s not necessarily clear how these issues connect to their current or daily lives. These problems are usually treated as boring, discouraging and unalterable.

However, the reality is that hat there are thousands of people around the world working on much cleaner energies. And that improving the future is certainly possible. We needed to fill that gap.