Bloomberg TV+ is the first free, live streaming, 24/7 video experience for business news on the iPad. It also offers a library of on-demand and original content which is organized to give users access to the most important news at any given moment. While the app's main focus is television and video, users also get live market data and related news for companies mentioned in videos.

The goal of the Bloomberg TV+ app is to enrich the Bloomberg TV experience on the iPad, which means making contextually relevant information easily accessible; and 2) to give business executives the opportunity to watch Bloomberg Television when they’re not sitting in front of their TV screens.Other key features include the ability to download videos for offline viewing, search the content library, schedule reminders for upcoming shows, view in portrait and landscape and share videos via email, Facebook and Twitter.

The sophistication of Bloomberg's content management systems enables us to easily integrate key features and functionality into the app so that users get the best possible experience. For example, we can pull in real-time data feeds from the Bloomberg Professional service - providing readers with the most up-to-date information.In the last 5 months, there have been more than 325,000 downloads and over 2.1 million live and on-demand video streams. In this short time period, the app has expanded Bloomberg Television's audience with more than 40 percent of Bloomberg TV+ iPad users having never previously watched Bloomberg Television.

Consumer Reviews: - “Bloomberg TV for iPad is exactly what WSJ and others should be aspiring to.” - “This is a “giant leap forward” for “live financial news” on the iPad. Bloomberg TV+ is a wish come true. Thank you! “ - “Just downloaded my BTV+ app and am blown away by how good it is. Another amazing addition for Bloomberg Media.” - Brilliant design. Innovative. Perfect for Travelling!” - Never watched Bloomberg TV before, now that they offer live tv in their iPad app, it's my news station - WOW a media company that "gets it" and is actually in the 21st century. Bloomberg TV+ is amazing - The Bloomberg TV iPad app is super impressive. The video quality alone is astounding - The Bloomberg TV app is insanely good. Company mentioned in a clip? Tap to open stock chart. Love it. - Every other mobile news product should take a cue from this iPad app