“What is Bloomberg?” is a fast-paced animated narrative designed to capture the dynamic spirit of our culture, using real sound bites of real employees. Creating an animated universe of colorful and quirky particles, viewers are carried at light-speed through a quirky visualization of the unexpected world inside Bloomberg.

Sophisticated brands seeking to attract, recruit and retain the world’s best talent know candidates care deeply that they fit-in with a company’s culture.

Our objective was to craft an authentic narrative focused on the collective attitudes that connect Bloomberg employees across every role, department and office, and then deliver that story in a way that would inspire candidates of any age, background or experience.

To-date, What is Bloomberg? has been translated into 9 languages, served as an internal rallying cry for employees around the world, and has garnered considerable reception across digital and social platforms, including:

159,565 views on Vimeo

28,626 views on Facebook

12,587 views on YouTube

200,778 total views and growing.