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BOY SCOUTS

DDB DÜSSELDORF, Dusseldorf / VOLKSWAGEN / 2018

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Overview

Credits

Overview

BriefExplanation

Jonathan goes through daunting tasks to get into the glorious Wiggings-Outdoor-Explorer-Club. While slowly sinking with his self-made soda-can float, Jonathan starts thinking…

…wouldn’t it be wonderful if everything was as easy to get into as his new Polo with Keyless Access.

ScriptInEnglish

Radio AD: “Boy Scouts”.

(VO:)

“Say hello to Jonathan. At this very moment he’s reaching out to grab a

densely populated wasps’ nest. With his bare hands.”

(SFX:) Buzzing Bees

“Because it’s Jonathan’s biggest wish to finally get into the glorious

Wiggings-Outdoor-Explorers-Club…

For the next daunting task Jonathan has to spend the night in the forest,

alone. And while he pitches his tent at the top of a 120 feet tall copper beech

tree – cyclone Jeff emerges from the east.”

(SFX:) Storm, thunder and lightning.

“Next, he has to collect the breakfast on his own. Without his priceless

mushroom guide.”

(SFX:) moaning and painful coughing

“And now to finally enter the explorers-club he has to cross the torrential

river. And while he slowly sinks with his self-made soda-can float … “

(SFX:) gurgle and bubble sounds like a from a drowning man.

“...he starts wondering… why can’t everything be as easy to get into as his

new Polo with Keyless Access.”

(SFX:) Unlock-Sound

(Ending:) Volkswagen

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