Radio and Audio > Radio & Audio: Sectors
DDB DÜSSELDORF / STABILO INTERNATIONAL GMBH / 2019
Awards:
Overview
Credits
Write a short summary of what happens in the radio or audio execution or campaign.
Everyone knows the phrase "Behind every great man is a great woman.".
But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2019 is the year to rewrite history: with Stabilo Boss. By also audibly highlighting remarkable women and their stories in radio.
The spots are brief documentations of putative male achievements, that made history. Shortly interrupted by a female voice, highlighting the forgotten contribution the women made.
Script. Provide the full radio advert script in English.
A male voice begins to speak in a typical documentary-style tone:
“This is the story of Carl Friedrich Benz, a genius engineer from Mühlburg Germany. He constructed the world’s very first automobile. The car‘s safety admissions were successfully tested in the first long distance ride...“
Female voice:
„... that was taken by Benz’ wife Bertha, when no one else dared do it. But there was no further recognition of her efforts...“
Male voice:
„... and Carl Benz became one of the most famous figures in recent history.“
Female voice:
Highlight the remarkable with Stabilo Boss. The world’s most famous highlighter pen.
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