Radio and Audio > Radio & Audio: Sectors
DDB DÜSSELDORF / STABILO INTERNATIONAL GMBH / 2019
Overview
Credits
Write a short summary of what happens in the radio or audio execution or campaign.
Everyone knows the phrase "Behind every great man is a great woman.".
But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2019 is the year to rewrite history: with Stabilo Boss. By also audibly highlighting remarkable women and their stories in radio.
The spots are brief documentations of putative male achievements, that made history. Shortly interrupted by a female voice, highlighting the forgotten contribution the women made.
Script. Provide the full radio advert script in English.
A male voice begins to speak in a typical documentary-style tone:
„It was 1905 when a big bang shattered everything we knew about modern science. A young patent office assistant named Albert Einstein published his thesis.
This paper contained the „special relativity theory“...“
Female voice:
„...which was co-conceived by Einstein’s first wife Mileva Maric, who wasn‘t listed as co-author...“
Male voice:
„...and it made Albert Einstein a modern icon and the most famous scientist of all time.“
Female voice:
Highlight the remarkable with Stabilo Boss. The world’s most famous highlighter pen.
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