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DDB DÜSSELDORF, Dusseldorf / VOLKSWAGEN / 2018
Overview
Credits
BriefExplanation
In the middle of a conversation between a couple at the end of their first date, the VW Navigation System helps the woman manoeuvre out of an uncomfortable situation.
ScriptInEnglish
DATE
(SFX:)
Evening city street ambiance fades in, we can hear a few people passing by.
(Guy, in a slightly nerdy voice:)
So, I had a great time. Do you want to come up for some coffee?
(SFX:)
We hear a beep. The ambient sounds fade to a low, background-kind of volume.
(Female navigation system voice:)
Slow down and take the first exit with a believable, yet, endearing rejection.
(SFX:)
We hear a second beep. And all the ambient sounds fade up to their regular volume.
(Woman, sweetly:)
I’d love to, but I really have to go home and feed Mr Whiskers, my cat.
(Female announcer:)
Navigating life can be tough. Make it a little easier with Volkswagen´s simple and
precise navigation system.
(Male announcer:)
Volkswagen.
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