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IN LAWS

DDB DÜSSELDORF, Dusseldorf / VOLKSWAGEN / 2018

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MP3 Original Language

Overview

Credits

Overview

BriefExplanation

During a slightly awkward conversation between a mother-in-law and her new son-in-law about the future of the family, the VW Navigation System directs the protagonist towards the right reply.

ScriptInEnglish

IN-LAWS

(SFX:)

We open in a living room. We can hear someone cutting a cake and a few spoons hitting

the ceramic plates as a few people eat. A pendulum wall clock can be heard in the

background. In other words, we´re in an elderly lady´s home.

(Old lady:)

So, when are the two of you going to start giving me grandchildren?

(SFX:)

We hear a beep. And all the ambiance fades to a low, background-kind of volume.

(Female navigation system voice:)

Smile and nod as you go straight for a slice of your mother-in-law's cheesecake, then

steer the conversation in the right direction with a compliment.

(SFX:)

We hear a second beep. And all the ambient sounds fade up to their regular volume.

(Man, with a mouth full of cake:)

Mmm, this is absolutely scrumptious, Mrs Brown.

(Female announcer:)

Navigating life can be tough. Make it a little easier with Volkswagen´s simple and

precise navigation system.

(Male announcer:)

Volkswagen.

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