Radio and Audio > Radio & Audio: Sectors

FAT

DDB DÜSSELDORF, Dusseldorf / VOLKSWAGEN / 2018

CampaignCampaign(opens in a new tab)
MP3 Original Language

Overview

Credits

Overview

BriefExplanation

A girlfriend asks her boyfriend if the dress she is wearing makes her look fat and the VW Navigation System helps the man turn things around with the smoothest and most appropriate reply.

ScriptInEnglish

FAT

(SFX:)

Shopping mall ambience fades in, and we hear a few distant indistinct conversations,

and people passing by somewhere nearby.

(SFX:)

Changing room curtain opening.

(Girlfriend, early 20s:)

Baby, does this dress make me look fat?

(SFX:)

We hear a beep. The ambient sounds fade to a low, background-kind of volume.

(Female navigation system voice:)

Turn the conversation around by showing her you’re a sensitive man. Then go

straight into a reassuring hug and kiss.

(SFX:)

We hear a second beep. And all the ambient sounds fade up to their regular volume.

(Man, all lovey-dovey:)

It’s not about how you look in it, baby. It’s about how it makes you feel, honey.

(Female announcer:)

Navigating life can be tough. Make it a little easier with Volkswagen´s simple and

precise navigation system.

(Male announcer:)

Volkswagen.

More Entries from Automotive in Radio and Audio

24 items

Grand Prix Cannes Lions
SOCCER SONG FOR CHANGE

Corporate Social Responsibility (CSR) / Corporate Image

SOCCER SONG FOR CHANGE

AB INBEV, OGILVY CAPE TOWN

(opens in a new tab)

More Entries from DDB DÜSSELDORF

24 items

Gold Cannes Lions
THE REMARKABLE EDITH

Other FMCG

THE REMARKABLE EDITH

STABILO, DDB DÜSSELDORF

(opens in a new tab)