For all the fans out there with high cardiac risk to enjoy the most heart stopping final in football history, we created a different kind of radio broadcast, one that’s not nerve wracking, but relaxing just like a guided meditation. The commentary was in charge of one mellow broadcaster, one extra-optimistic commentator, one cardiologist giving healthy tips to the fans and Zen music in the background. The result was the first relaxing, informative and yet funny football commentary ever made. All made possible thanks to the best-known low sodium water in the country, together with the Argentine Society of Cardiology.

As reported by several medical publications, football matches could turn into a potential threat for fans with high cardiovascular risk. In fact, there’s been account of plenty of fans dying of heart attacks in stadiums, or while following the matches on the radio and on TV.

Boca Juniors and River Plate, Argentina`s greatest football teams, and all-time rivals faced each other in the final of the Copa Libertadores de América 2018, an unprecedented event in football history, turning this event into a real hazard for those with high cardiovascular risk.

Glaciar, the water with the lowest sodium percentage in the market is the most consumed of its kind in Argentina. It is also endorsed by the Argentine Cardiology Society and its communication had been always focused on health and on the importance of taking care of the heart.

The Libertadores de America cup final was disputed by Argentina’s greatest

We created the first radio broadcast specially designed for fans with high cardiovascular risk. The chosen match was the Copa Libertadores de América 2018 cup final, disputed by Argentina´s greatest teams and all-time rivals: Boca Juniors and River Plate.

The commentaries where in charge of one chill broadcaster, one optimistic commentator with a positive take on every play, one cardiologist sharing healthy tips on how to lower the stress during the match, and in the background: Zen music. This relaxing soundtrack was especially composed by music therapists to transmit calm and serenity to the listeners. The broadcast also included Glaciar radio ads running throughout the whole transmission. This worked as traditional radio commercials within the broadcast and as a reminder to the audience that the brand behind the idea was Glaciar, Argentina`s iconic low sodium water together with the argentine society of cardiology.

Football matches on the radio have always been nerve wracking and emotionally charged. The commentaries are always packed with tension, brought to you by broadcasters and commentators who are also passionate fans.

In this scenario filled with emotions affecting the heart directly, we decided to do the opposite by making a peaceful radio broadcast that is suitable for fans with high cardiovascular risk.

We did two live radio broadcasts of the home and away matches of the Copa Libertadores de América 2018 cup final. The first broadcast was on November 11th 2018 and the second one on December 9th, 2018, broadcasted through the Radio Colonia station, AM 550 with coverage for Argentina and Uruguay.

Earned media + 5.100.000

Audience: + 3.000.000

Total Organic Reach: 59.100.000