These are stories of particular men who manage to preserve their style thanks to Axe’s new antiperspirant line.

This is the story of a lucky guy named Luke and his lucky black shirt. He was wearing it the day he rolled a strike and has kept on wearing it ever since. With this lucky-shirt on he has found money in unexpected places, scratched the winning lottery ticket and even run into that model he was reading about right there and then. To this day, he’s not quite sure his black shirt is the real reason he’s gotten so lucky but he uses the new Axe Antiperspirant with anti-marks technology to protect it from sweat and white marks… just in case.