These are stories of particular men who manage to preserve their style thanks to Axe’s new antiperspirant line.

This story is about Jimmy, Double Jacket Jimmy. He wears two jackets no matter the place or the weather; he sticks to his style. We see him on a date, we see him at the club and not a single drop of sweat. We see him on a crowded subway carrying his office supplies after quitting his job; everyone’s sweating but him. He has been seen leaving girls or even a shoe, but would never leave his second jacket. “Cause single jacket Jimmy ain’t no Jimmy”.