From your point of view, binge-watching a show is one of the greatest things in life.

But for the rest of the world, you become this cold, careless, selfish person whose only concern is watching a screen for hours. Far from deterring this behaviour, Fox Premium takes pride in having content that turns people into binge-watchers.

So this time, Fox invites everyone to go Premium and become something more than a binge-watcher: a “Son of a Binge”. Let’s celebrate this horribly beautiful phenomenon with this TVC.