We created the first radio broadcast specially designed for fans with high cardiovascular risk. The chosen match was the Copa Libertadores de América 2018 cup final, disputed by Argentina´s greatest teams and all-time rivals: Boca Juniors and River Plate.

The commentaries where in charge of one chill broadcaster, one optimistic commentator with a positive take on every play, one cardiologist sharing healthy tips on how to lower the stress during the match, and in the background: Zen music. This relaxing soundtrack was especially composed by music therapists to transmit calm and serenity to the listeners. The broadcast also included Glaciar radio ads running throughout the whole transmission. This worked as traditional radio commercials within the broadcast and as a reminder to the audience that the brand behind the idea was Glaciar, Argentina`s iconic low sodium water together with the argentine society of cardiology.

Calmentaries was a live broadcast made for the Libertadores de America`s cup final 2018 between Boca Juniors and River Plate. We have provided a sample script, rather than a formal script because the idea was to transmit the broadcast itself, and it was done in real time. The idea was to use football`s traditional radio broadcast as a tool to lower the stress in fans with high cardiovascular risk. The football commentaries where in charge of one chill broadcaster, one commentator with a positive take on every play, and a cardiologist sharing healthy tips and exercises on how to lower the stress during the match. Everything accompanied by 90 minutes of peaceful Zen music playing in the background. This relaxing soundtrack was specially composed by music therapists to evoke calm and serenity among the stressed fans in the audience. The brand behind the idea was Glaciar, Argentina`s iconic low sodium water, together with the Argentine society of cardiology and their mission was once again to take care of people`s hearts everywhere. The broadcast also included plenty of Glaciar radio commercials throughout the whole transmission, which can be heard clicking on the following link: www.casestudy.agency/calmentaries/

'Sample script'

BROADCASTER: Here we go, the match is on. Keep calm everybody, the anxiety is over and now it is time to play. Doctor please, if you notice that I start getting all worked up, please stop me don’t let me get too excited Doc, please

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BROADCASTER: I must say… to every fan out there listening to the match… This is a beautiful match, you should enjoy it, you don’t have to endure it. Don’t suffer, both teams are doing great, each one with their own tools, they are creating a superb match for us. River just scored a goal Doc, any advice for the Boca Jrs fans out there?

CARDIOLOGIST: They have to keep calm and take it easy, you just said it yourself. We just had the most thrilling plays of the match all compressed in only 2 minutes, so take it easy, have a glass of water, get up from the sofa and go get some fresh air, take a little walk. Keep calm and enjoy this great match.

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BROADCASTER: Look at Carlos Tevez, imagine how must his heart be eight now, waiting in the bench…at least anxious, right Doc?

CARDIOLOGIST: indeed, players feel more anxious when they are outside, than when they are in the field.

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BROADCASTER: Free kick for River by Pity Martinez. he is about to kick… but relax, if you are a Boca fan take it easy… Boca has a great defense now a days.

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BROACASTER: This is a great moment to… (we hear him breathing deeply) have a nice glass of Glaciar water, just like me, and try to enjoy the last minutes of this beautiful match.

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BROADCASTER: If you go for Boca, take it easy my friend, the wings are looking good and the 9 is looking really good too. And if you go for River relax, don’t go crazy, Bocas goalkeeper is doing great, but there are plenty of opportunities for River, plenty of minutes left.

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BROADCASTER: Great acceleration by Villa. Which is Villa`s heart rate now Doc? after a sprint like that…

CARDIOLOGIST: Heart rate in football players goes up really fast, but not as fast as the heart rate in people who are not well trained. The heart rate in athletes is quite low because of the training, that means they have more protection and that their cardiovascular system is more effective. The rate in this player could reach 150 or 160 in a sprint like that.

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COMMENTATOR: It is really nice to see Pablo Perez joining CALMENTARIES. He is the only one there in the field trying to calm down his fellow team players, when the fight started he was one of the few who stopped the brawlers, and helped everyone to calm down. Good job Pablo!