Film Craft > Production
COOK
REVOLVER, Sydney / APPLE / 2022
Overview
Credits
Overview
Write a short summary of what happens in the film.
The films in this campaign put their emphasis on the iPhone's Water Resistance and Ceramic Shield features.
Cook follows an amateur chef and his sturdy iPhone 12 as he makes a chaotic (but inspired) meal. Throughout the spot, the iPhone 12 braves drops, throws, broken eggs, flour, milk and batter, only to be washed off under the tap - good as new.
Tell the jury anything relevant about the direction. Do not name the director.
The film creates a delightfully chaotic environment for the product to show off its endurance ability through a full gambit of mess. The frenetic energy and pace of the film add to the comedy, and ultimately the success of this spot.
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