A stern wife points out that gomo gives her and her husband Ricki, just what they need with any of that “unwanted nonsense”. Ricki, the husband, sheepishly responds that a little bit of “nonsense” might not be so bad every once in a while, and is immediately (humorously) shut down, leaving him only to laugh nervously.

Like most places, the Australian telco market is dominated by a few players who confuse consumers with complicated offers and contracts. The tenor of category work is also very self-serious and corporate. gomo was launched as an antidote to both.