With an emphasis on magical realism, the films follow two unlikely heroes- one being a tyre on a cross country mission to replace someone’s tyre at the moment of it bursting, and jets of water that spontaneously put out equally spontaneous bursts of flame that threaten a country home.

Duel, is a playful tussle between fire and water, and imagines a world where a rural paddock extinguishes flames before they can catch hold to threaten a small, rural home.

The campaign came with a clear challenge- to breathe fresh meaning and resonance into its positioning of ‘Help’ for NRMA Insurance, and to open up a more imaginative and differentiated world of storytelling for the brand, which is an Australian insurance giant. The spots were a huge departure from NRMA Insurance’s previous offerings, and from work in the sector in general. With an emphasis on magical realism, the films follow two unlikely heroes- one being a tyre on a cross country mission to replace someone’s tyre at the moment of it bursting, and jets of water that spontaneously put out equally spontaneous bursts of flame that threaten a country home.

The films are successful in their straddling of two worlds; the magical and the real. This approach sets them apart from most other work in this sector and gives them their uniqueness. The only real way to film water and fire is to actually create it. So with this in mind, the approach to The Duel required finding an appropriate location, excavating and installing the necessary rigging for the event to play out in front of the camera, ensuring the end result remains magically real, with both fire and water taking on sparring identities.

NRMA Insurance is a part of the largest insurance network in Australia and New Zealand (IAG) and is itself one of the largest insurance companies in Australia. NRMA offers a wide range of insurance solutions across automotive, home and more.